Our Team
Leadership Team
Our leadership team is dedicated to inspiring growth and driving results. With a blend of experience and creativity, they guide Inicio’s vision to deliver impactful insights and help our clients succeed
Group CEO

Himanshu Verma
Group CEO

Himanshu Verma
Group CEO
Over 22+ years of Experience
Himanshu is a seasoned leader with 22+ years of international experience across Asia, the Middle East, and Africa, specializing in business management, talent development, and research. With a strong analytical foundation and a track record of driving strategic impact across diverse industries and regions, he has led initiatives in India, China, Thailand, Egypt, and West Africa. In 2022, he received the Excellence in Leadership Award from Somaiya Institute of Management. His visionary approach continues to influence business growth and mentor future leaders globally.
Team India

Saptarshi Mitra
Senior Director - India

Saptarshi Mitra
Senior Director - India
Over 16 years of Experience
Saptarshi is a seasoned Research & Insights professional with expertise and experience of 16 years, across agency and client-side roles. Proficient in Innovation Testing, Pricing, Tracking, Forecasting, and Segmentation. Saptarshi has driven key workstreams for British American Tobacco and led projects for Pepsico, Emami, and Bacardi. He is known for strong analytical skills and the ability to uncover stories behind numbers, has overseen both quantitative and qualitative research for major brands.

Prasenjit Saha
Director Research- India

Prasenjit Saha
Director Research- India
Over 14 years of Experience
Prasenjit is a seasoned market research expert with 14years of experience, specializing in quantitative research across FMCG, BFSI, automotive, media, e-retail, and government sectors. Proficient in consumer insights, brand equity, impact evaluation, and product testing. Prasenjit has led strategic projects for leading brands and institutions, delivering data-driven, actionable insights.

Manish Srivastava
Manager – HR & Admin

Manish Srivastava
Manager – HR & Admin
Over 19 years of Experience
Manish is a seasoned professional with wealth of 19 years of experience in event management, administration, HR, procurement, and warehouse operations. Known for streamlining processes, leading teams, and ensuring efficient project delivery, he builds strong client and vendor relationships to drive operational excellence across industries.

Sagar Saxena
Manager – Finance & Legal

Sagar Saxena
Manager – Finance & Legal
Over 7 years of Experience
Sagar is a finance and tax professional with 7 years of experience, specializing in tax planning, compliance, and strategic financial advisory. Skilled in optimizing financial performance, navigating complex regulations, and supporting organizational growth through expertise in valuations, international finance, audit, and due diligence.

Aman Srivastava
Research Manager - India

Aman Srivastava
Research Manager - India
Over 5 years of Experience
Aman is a seasoned researcher with over 5 years of experience across industries like FMCG, automobile, fintech, healthcare, and media. He specializes in end-to-end studies using methodologies such as CLTs, interviews, and online panels. Aman excels in problem-solving, field team management, and delivering actionable insights. He is passionate about turning data into compelling, impactful stories.

Vikas Singh
Senior Research Executive

Vikas Singh
Senior Research Executive
Over 4 years of Experience
An emerging research professional with a background in quantitative analysis, bringing 4 years of experience in projects spanning FMCG, pharma, and home durables. Specializing in brand health tracking, campaign evaluations, product testing, and consumer studies, this professional has hands-on expertise in various research methodologies, including face-to-face interviews, CLT, CATI, and CSAT studies. Strong skills in data analysis and team coordination further complement their proficiency

Ankush Kr Yadav
Research Executive

Ankush Kr Yadav
Research Executive
Ankush is a motivated and an emerging personnel in market research. He demonstrates strong capabilities in analyzing consumer insights and providing strategic, actionable recommendations. With a passion for technology, creativity, and continuous learning, he is committed to developing innovative business solutions and making a meaningful impact within the industry.

Debajyoti Biswas
Research Executive

Debajyoti Biswas
Research Executive
Over 2 years of Experience
A emerging market researcher with over 2 years experience conducting primary research across various domains, including interactions with C-Level executives. Outside of work, Debajyoti enjoys cooking and sketching, with aspirations to build a business from the ground up.
Team Nigeria

Pushpendra Kumar
Executive Director –Inicio Evidence and Impact Hub

Pushpendra Kumar
Executive Director –Inicio Evidence and Impact Hub
Over 18 years of Experience
Pushpendra is an experienced international evaluator with 18 years of leadership in strategic planning, stakeholder engagement, and complex, participatory evaluations for global clients such as the Mastercard Foundation, BMGF, World Bank, and UNICEF. Specializes in gender and equity-focused evaluations across sectors including health, nutrition, education, livelihoods, agriculture, and climate resilience.

Ayodele Lawani
Senior Director –Inicio Evidence and Impact Hub

Ayodele Lawani
Senior Director –Inicio Evidence and Impact Hub
Over 19+ years of Experience
Ayodele Lawani is a research and evaluation expert with 19+ years of experience in consumer and development research. Skilled in RCTs, LQAS, GIS, and quasi-experimental designs, he has led projects in health, education, agriculture, and more. He has worked with top organizations like the Gates Foundation, UNICEF, and The World Bank, delivering evidence-based insights that support impactful decision-making across sectors.

Samuel Olonikadi
Director – Retail & Channel Execution

Samuel Olonikadi
Director – Retail & Channel Execution
Over 20 years of Experience
Samuel is a well seasoned researcher with a wealth of experience of 20 years. He started his career at RMS (KANTAR) and moving through Market Sight Consultancy and Ipsos. Currently at Inicio Insights & Consulting, he has led retail audit projects worth over $8M across Nigeria, Uganda, Ghana, and Congo Brazzaville, covering retail census, consumer panels, and brand health tracking.

Kate Lawal
Senior Director – Market Insights & Analytics

Kate Lawal
Senior Director – Market Insights & Analytics
Over 11 years of Experience
Kate is a seasoned data scientist with a vast experience of 11 years.Specializing in research and the oil & gas industry, she excels in automation, predictive analytics, and project management. She has led transformative projects, including a beverage optimization initiative that saved $1M and a $4M market analytics endeavor. Proficient in Python and machine learning, she seamlessly integrates technical insight with business strategy.

Eric Adodo
Senior Director – Commercial & Operations

Eric Adodo
Senior Director – Commercial & Operations
Over 13 years of Experience
Eric is a market research leader in operations and sales with a vast experience of 13 years. He spearheaded digital transformation in West African retail audits and led key projects like retail census and rider studies. In transitioning to sales, he generated over $4M in revenue while managing both global and local client.

Adeleke Ladipo
Director – Consumer & Shopper Research

Adeleke Ladipo
Director – Consumer & Shopper Research
Over 13 years of Experience
Adeleke is an expert with a great experience of 13 years across agencies . Proficient in crafting data-driven strategies that fuel brand growth across West Africa. Transforms complex consumer insights into actionable frameworks that drive market innovation.

Oludare Alatise
Director of Operations

Oludare Alatise
Director of Operations
Over 15 years of Experience
Oludare is a seasoned research and data analytics expert with a great wealth of experience of 15 years. Specializing in data collection technology, questionnaire programming, data science, and quality control. He has led large-scale retail audit programs and introduced operational innovations that have enhanced research execution across Africa.

Stephen Igho
Associate Director –Inicio Evidence and Impact Hub

Stephen Igho
Associate Director –Inicio Evidence and Impact Hub
Over 10+ years of Experience
Stephens is a research and evaluation expert with 10+ years of experience leading human-centered studies across sectors in Sub-Saharan Africa. As Associate Director at Inicio Insights and Director at IEIH, he has delivered evaluations for clients like the World Bank, USAID, and BMGF. A certified PMP, he specializes in research design, stakeholder engagement, and systems change.

Jessica Ako
Associate Director – Qualitative Research

Jessica Ako
Associate Director – Qualitative Research
Jessica is a dynamic research leader of over a decade experience, heading Nigeria’s Qualitative Research Team, she designs and executes complex projects across FMCGs, Energy, Telecoms, and other sectors. Jessica translates research into actionable strategies, enhances stakeholder engagement, and drives client growth.

Chukwuemeka Agwu
Associate Director - Retail and Tech

Chukwuemeka Agwu
Associate Director - Retail and Tech
Over 6 years of Experience
Chukwuemeka is a seasoned researcher with over 6 years of experience in data analytics. He has helped businesses in Sales, Marketing, and Customer Experience make smarter decisions and drive growth. He specialize in consumer surveys and retail studies, turning data into actionable insights that improve strategies and customer engagement across industries like FMCG, Finance, and Technology.

Kamorudeen Olabisi Abdulazeez
Manager – Accounting & Finance

Kamorudeen Olabisi Abdulazeez
Manager – Accounting & Finance
Over 7 years of Experience
Kamorudeen is a seasoned financial consultant with a vast experience of 7 years. He specializes in financial reporting, tax compliance, and advisory, delivering strategic, data-driven solutions to ensure regulatory compliance and financial sustainability.

Ajiboye Oluwanishola
Senior Executive – People & Culture

Ajiboye Oluwanishola
Senior Executive – People & Culture
Over 7+ years of Experience
Oluwanishola is a certified professional with 7+ years of experience in HR, administration, and vendor management. Skilled in C-suite support and people operations, she drives employee engagement and organizational growth through strategic, culture-focused initiatives.

Henry Yisa Vaaka
Graphic & Visualization Executive

Henry Yisa Vaaka
Graphic & Visualization Executive
Over 15 years of Experience
Henry is performance-driven professional with great experience of 15 years with artistic talent, excelling in high-impact marketing, print design, and eCommerce projects. He creates powerful visual narratives and successfully implements revenue-generating designs, ensuring project delivery within milestones, deadlines, and budgets.

Adeyemi Adeyolanu
Research and Evaluation Manager

Adeyemi Adeyolanu
Research and Evaluation Manager
Over 8 years of Experience
Adeyemi is a results-oriented research professional with expertise and experience of 8 years in designing and managing both quantitative and qualitative studies. Adeyemi has led multi-country projects and excels in data processing, analysis, and project management, using data to drive social impact and strategic decision-making.

Olusoji Tayo
Senior Research Executive

Olusoji Tayo
Senior Research Executive
Over 7 years of Experience
Olusoji is a skilled data analyst with an experience of 7 years. Proficient in Python, Power BI, survey scripting, and advanced Excel. He transforms complex datasets into actionable insights, delivering impactful dashboards that support strategic decision-making and problem-solving.

Chukwuemeka Mokwunye
Senior Research Executive - Retail

Chukwuemeka Mokwunye
Senior Research Executive - Retail
Over 6 years of Experience
Chukwuemeka is a seasoned researcher with 6 years experience. He progressed from census taking to Data Acquisition Delivery Support, where he led field operations across West Africa. He managed high-scale projects such as a retail census involving over 500,000 stores and later excelled as a Customer Success Executive, ensuring client satisfaction through effective account management.

Samson Obaseesin
Associate Manager – IT & Tech

Samson Obaseesin
Associate Manager – IT & Tech
Samson is a confident IT Administrator managing Windows-based systems, applications, and IT security. Transitioning from IT Support to CAPI Device Management. He brings his experience of a decade and expertise in telephony, network security, risk management, and compliance, ensuring efficient and secure IT operations.

Akinbolade Oluwasegun Julius
Senior Executive

Akinbolade Oluwasegun Julius
Senior Executive
Over 7+ years of Experience
Mass Communication graduate with 7+ years of experience in data analysis, HR, PR, and customer service. A certified data analyst skilled in MS Project, Excel, and Power BI. Dynamic, adaptable, and a strong communicator committed to organizational success.

Onyenze Glory Chinasa
Senior Accountant

Onyenze Glory Chinasa
Senior Accountant
Over 7 years of Experience
Glory is a finance specialist with 7 years of experience, delivering strategic financial services for import-export businesses across Africa. Skilled in budgeting, forecasting, analysis, and taxation, she ensures compliance, profitability, and sustainable growth.

Adesina Adeyemo
Senior Executive - Data Science & Analytics

Adesina Adeyemo
Senior Executive - Data Science & Analytics
Over 3 years of Experience
Adesina is a data professional with a 3 years experience specializing in market research, adept at data analysis, visualization, and process optimization. He leverages tools like Excel, Power BI, Python, and SPSS to deliver actionable insights and support data-driven decisions.

Wilson Lawal
Research Executive- Retail

Wilson Lawal
Research Executive- Retail
Wilson is a detail-oriented retail analytics specialist who leverages Python, Power BI, Stata, and Excel to deliver insights for strategic business decisions. He has an experience of 8 years with an expertise in SEO-optimized content creation, WordPress management, and digital strategy, driving business growth through data and content excellence.

Naomi Agbaje
Research Executive - Qualitative

Naomi Agbaje
Research Executive - Qualitative
Over 5 years of Experience
Naomi is a seasoned marketing professional with 5 years experience and expertise in marketing research, marketing communication, and digital marketing. With a passion for data-driven insights, she help organizations develop effective marketing strategies that drive growth and engagement. She is dedicated to delivering impactful marketing solutions that meet the needs of diverse audiences.

Oyenuga Amen
Research Associate – Data Science & Analytics

Oyenuga Amen
Research Associate – Data Science & Analytics
Over 3 years of Experience
Amen is data-driven analyst with 3 years experience who transitioned from freelance Power BI to exploring blockchain technologies and data insights in the oil and gas sector. Amen is skilled in dashboard development and business performance analysis. He thrives on problem-solving and driving innovation through data.

Stella Ufomba
Research Executive - Consumer

Stella Ufomba
Research Executive - Consumer
Over 2 years of Experience
Stella is an executive researcher with 2 years experience. With expertise in consumer insights, survey design, and data analysis. She led a national tracking study that informed a successful brand repositioning. Passionate about turning data into strategic, actionable insights.
Team UAE

Arup Bose
Partner – Insights & Strategy

Arup Bose
Partner – Insights & Strategy
Arup is a Client Relationship professional with a proven track record in global organizations spanning Europe, Asia, Middle East & Africa where he has successfully led large client engagements both at Global and Regional levels.
He has extensive experience in Brand & Communication research, Segmentation and large-scale market sizing studies across multiple sectors and geographies.
- Email:arup@askplusmr.com

Anjan Lahiri
Partner – Insights & Strategy

Anjan Lahiri
Partner – Insights & Strategy
Over 27+ years of Experience
Anjan has 27+ years of experience in marketing research. His experience covers a diverse geography – Asia, Middle East and Africa. He is experienced in cross-industry market research.
He has managed large multi-country Segmentation studies, set up and managed multi-country Continuous Tracking studies, complex Pricing & Portfolio Optimization studies, apart from other tactical studies such as Product and Pack tests across multiple markets.
- Email:anjan@askplusmr.com

Dola Dasgupta Lahiri
Senior Research Director

Dola Dasgupta Lahiri
Senior Research Director
Dola’s Quantitative research experience spans the Middle East as well as India. She has diversified experience, including working on primary research as well as secondary research, project management, research design, data mining and analysis, as well as experience with a diverse set of data collection methodologies.
Dola holds a First-Class Masters degree in Economics.
- Email:dola@askplusmr.com

Anirban Bhattacharya
Senior Research Director

Anirban Bhattacharya
Senior Research Director
Over 20 years of Experience
Anirban brings over 20 years of quantitative research experience with leading agencies such as IMRB and Kantar. He has provided strategic insights to clients across sectors including FMCG, Durables, Automotive, BFSI, and Retail.
Notably, he has led the design, execution, and delivery of tracking and custom research for Honda Middle East, demonstrating in-depth knowledge of the category and regional market dynamics. He has also developed and implemented mystery shopping programs for multiple clients.
- Email:anirban@askplusmr.com

Sana Syed
Senior Research Manager

Sana Syed
Senior Research Manager
Sana’s research experience covers Pakistan and Middle East. She has managed top clients in the BFSI and Telecom sector.
Her expertise include handling large scale multi-country studies from project set up to analytical report writing. Sana holds a Masters degree in Business Administration with a major in Marketing.
- Email:sana@askplusmr.com

Nayla Shami
Operations Manager

Nayla Shami
Operations Manager
Nayla has a multicultural background; Born and brought up in Dubai, she is familiar with the region’s cultures & traditions.
She has worked in Operations and research departments on the agency and client sides; and later had her own freelance business. She has handled multi-country and bilingual research, across a wide variety of sectors.
- Email:nayla@askplusmr.com

Hitesh Kumar Mahyavanshi
Associate Manager – Finance & Admin

Hitesh Kumar Mahyavanshi
Associate Manager – Finance & Admin
Hitesh has almost a decade of experience in finance and administration in the UAE, apart from 2 years work experience in India. He has worked across several industries such as retail, contracting, printing and banking.
Hitesh holds a Master’s degree in Commerce from Mumbai University, India.
- Email:hitesh@askplusmr.com
Group CEO

Himanshu Verma
Global CEO
Himanshu is a seasoned leader with 22+ years of international experience across Asia, the Middle East, and Africa, specializing in business management, talent development, and research. With a strong analytical foundation and a track record of driving strategic impact across diverse industries and regions, he has led initiatives in India, China, Thailand, Egypt, and West Africa. In 2022, he received the Excellence in Leadership Award from Somaiya Institute of Management. His visionary approach continues to influence business growth and mentor future leaders globally.

Saptarshi Mitra
Senior Director - India
Saptarshi is a seasoned Research & Insights professional with expertise and experience of 16years, across agency and client-side roles. Proficient in Innovation Testing, Pricing, Tracking, Forecasting, and Segmentation. Saptarshi has driven key workstreams for British American Tobacco and led projects for Pepsico, Emami, and Bacardi. He is known for strong analytical skills and the ability to uncover stories behind numbers, has overseen both quantitative and qualitative research for major brands.