Discern
Your Brand’s Impact
Inicio’s Brand Success (IBS) suite helps answer how your brand is positioned in the market. Observe the impacts of your marketing interventions on your brand performance in the market.
Understand the market dynamics
Inicio’s Market Success (IMS) suite helps understand your customers well, find need gaps, segment, target and position through an informed and insightful manner.
Drive concept, product & packaging innovation
Inicio’s Innovation Success (IIS) suite helps you innovate better through quick turnarounds and focused inputs on what you need. Integrating AI to ensure you get efficiency in the process and sharper insights for idea development, product and packaging improvements or simply a go/no-go decision.
Drive impactful messaging
Inicio’s Creative Success (ICS) suite helps you understand how consumers will respond to your creative and helps you through the entire development chain, from Idea, messaging, creative development to launch success determinations.
Be present on the right channels
Inicio Channel Success (ICHS) is built around to navigate thru retail channels and maintain grip on your market through our effective channel & retail success solutions, created to help you deliver the right products at the right place.
At Inicio, we go beyond traditional research by integrating AI and cutting-edge technology into our solutions. We specialize in delivering rapid, actionable insights through tools like Rapid IT and Innovate AI, which streamline innovation development. Whether it’s innovation testing or brand health tracking, our solutions are designed to inspire growth and transform how brands operate in dynamic markets.
Driving Business Transformation
Industries today demand brands to stay agile and innovative. At Inicio, we offer unique AI-powered tools like FC ValAI, which combines facial coding and AI to predict creative and innovation outcomes with high precision. Our Brand SocialLT AI tracks brand performance through a mix of social media insights and historical data, enabling brands to stay ahead of competitors. By harnessing the power of AI, we deliver not only insights but strategic foresight, helping businesses lead in their sectors.
Core Offerings
Inicio Innovation Success
Accelerate your product development cycle by integrating our AI-driven solutions for concept testing, product validation, and packaging optimization. With tools like Concept FC ValAI and Product FC ValAI, we provide quick and reliable insights to guide your innovation journey.
Inicio Brand Success
Measure your brand’s long-term health with our Brand SocialLT AI solution, which combines historical performance data with real-time social insights. We help brands understand their equity, performance, and effectiveness of marketing efforts through customized trackers, dipsticks & equity index.
Inicio Market Success
Whether you’re looking for a deep market understanding or need to segment and target the right consumer base, our Market Segmentation and U&A (Usage and Attitude) studies offer precise market insights tailored to your needs.
Inicio Creative Success
Our AI-enhanced Creative ValAI solutions ensure that you make the right creative decisions. From concept to launch, we provide pre-and post-launch testing using emotion analytics, eye tracking, and facial coding to predict campaign success.
Inicio Channel Success
Our Retail Census, Retail Audits, Mystery shopping and Channel Coherence studies help brands align their products with consumer expectations across diverse retail environments. With solutions like this, we ensure your channel strategies are robust and data-driven.
Inicio Customer Success
We help you understand how your customers are experiencing your service or responding to your online properties. Inicio can also help you to understand customers’ inputs on webpage ease-of-navigation and hence develop inputs for their seamless touchpoint experiences.