Expanding Horizons, Ask Plus in the UAE, merges with Inicio Insights
We are excited to officially announce the merger of two leading market research and strategic insight companies, Inicio Insights and Ask Plus DMCC. This strategic move combines the expertise of both companies to strengthen their presence and services in the Middle East and North African markets.
The merger brings together Ask Plus DMCC’s extensive experience in consumer research, including specialist services in tobacco research, and Inicio Insights’ expertise in retail and consumer research, with a strong presence in Nigeria and India. Our diverse client portfolio includes respected names in the industry spanning key sectors like FMCG, Tourism, BFSI and Education sectors across the extended region, MEA & India. The combined entity will now have a team of over 50 professionals across three markets – Nigeria, the UAE, and India – to service these clients.
As INICIO ASK PLUS in the Middle East and North Africa market, we stand committed to create long standing strategic partnerships with our clients by extending our ability to offer data-driven decision-making through clear and compelling storytelling.
Commenting on the merger, Himanshu Verma, Group CEO, Inicio Insights, said, “I am delighted to announce the acquisition of majority stake in Ask Plus DMCC, one of the leading market research companies in Middle East and North Africa (MENA) region. This merger marks a significant milestone in our journey, combining the strength and expertise of both companies to deliver exceptional market research and strategic insights. Together, we will drive innovation and excellence, empowering businesses to make informed decisions. We are very excited about the opportunities this merger will bring.”
Also, Anjan Lahiri, Managing Director, ASK PLUS DMCC, states, “This merger marks an exciting new chapter for ASK PLUS DMCC. By joining forces with INICIO INSIGHTS, we are not only expanding our geographic footprint but also enhancing the depth and breadth of our capabilities. Together, we are better positioned than ever to deliver agile, insight-led solutions that empower our clients across regions to make confident, future-ready decisions”.