Inspiring New Beginnings With Impactful Insights
Inicio was born out of a desire to inspire change and help businesses navigate the complexities of modern markets. With a name that means ‘beginning’ in Spanish, Inicio represents the start of a journey towards growth, innovation, and impact. Founded by a team of curious minds and creative thinkers, Inicio blends traditional research with cutting–edge technology to deliver insights that not only informs but also inspires. Combining deep analytical expertise with innovative technology, we aim to provide insights that inspires and drives success. Our journey is full of curiosity, creativity and innovation, dedicated to making a difference in every project we undertake.
Who We Are
We are a team of enthusiastic and passionate market research professionals that believes in new beginnings which inspire growth. Our name reflects our mission: to bring fresh perspectives to businesses through insightful strategies. With curiosity, creativity, and a deep understanding of culture, we’re here to craft solutions that resonates with the marketers’ unmet needs and expectations. Whether it’s unlocking new opportunities or solving complex challenges, we tailor every solution to meet the unique needs of each client. Our approach is practical yet innovative, focused on delivering results that drive progress and create long-term value for your brands and businesses.
Our Values
Curiosity
Creativity
Culture
What is Inicio
Inicio simply means, “new beginnings” and “to inspire”, which is what our business is all about.
What We Do
We deliver Inspiring Impactful Insights that transform how you see your business. By combining data with creativity and deep market knowledge, we help you uncover unique opportunities. Whether you’re looking to innovate, grow, or fine-tune your strategies, we’re here to guide you in making bold decisions that move your business forward.
Our approach ensures that you’re not just responding to the market but leading it. We dig deeper to find the insights that matter, turning data into actionable insights, that helps in creating real value. Every advisory we provide, is tailored to fit your goals, helping you stay ahead of the curve and confidently navigate within the competitive market you operate in.
Why Us
Inicio is more than just consultants—we’re partners in your journey. Together, we journey with you from insight to impact, exploring new possibilities and shaping custom-
fit solutions that fuel sustainable growth.
Consultative Partnership
We do more than provide advice—we collaborate with you to deliver insights that lead to meaningful and lasting improvements.
Curiosity-Driven Innovation
By combining the latest technology with tried-and-tested research methods, we create fresh, practical insights you can rely on.
Tailored Strategies for Impact
Our solutions are custom-designed to fit your specific needs, providing actionable strategies that deliver measurable results.
End-to-End Support
We support you every step of the way, from planning to execution, with flexible solutions that help overcome challenges and unlock new opportunities.
Commitment to Your Success
Your success is at the heart of everything we do. We offer clear and effective solutions using the latest insights and technology to give you a competitive edge.
How Can We Help You
Today’s markets are more complex than ever, and we’re here to help you understand it all. Inicio digs deep into data and trends, combining the power of AI with the wisdom of traditional research to deliver insights that inspire confident decision-making. With this approach, you can stay ahead of the curve, adapt quickly, and move forward with clarity and purpose.
Our methods ensure that you not only have a clear picture of the present but also a vision for the future. By leveraging cutting-edge technology alongside proven research techniques we give you the tools to anticipate change, evaluate brand positioning and seize new opportunities. This balanced approach empowers you to make
informed decisions that drive real results and long-term growth.
Empower your brand to make impactful bold decisions
Our Presence & Footprint
Inicio is physically present with full-service offices in India, Nigeria and UAE. We also have presence through collaborations and data collection partners across Africa, Middle East and Asia. Overall, we have a coverage to execute projects in –
Asia – India, Nepal, Sri Lanka, Bhutan, China, South Korea, Thailand, Vietnam, Philippines, Brunei, Indonesia, Malaysia, Singapore and Taiwan.
Africa – Nigeria, South Africa, Kenya, Ghana, Senegal, Ivory Coast, Morocco, Burkina Faso, Guinea, Mali, Benin, Cameroon, DRC, Niger Republic, Ethiopia, Uganda, Tanzania and Angola.
Midde East & North Africa – UAE, KSA, Egypt, Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Syria and Yemen.
With the presence in above markets, we are able to deliver solutions that are both globally informed and locally relevant. Through our valued partners we have the ability to reach out to more countries than listed above. From bustling markets and to the emerging opportunities, our reach reflects our commitment to understanding diverse economies, cultures, consumers, trends and emerging behaviours. Thus, ensuring a global presence.
With trusted data collection partners in over 30 countries, we ensure our insights are rooted in real-world understanding. Whether it’s helping businesses navigate new markets or driving innovation in established ones, our approach combines cutting-edge technology with a nuanced understanding of each market we study and serve.
At Inicio, we’re more than just global—we’re connected and like to stay relevant to each market we operate in. Every project we take on reflects our mission to empower businesses in the relevant local context, inspire progress, and create a lasting impact.